Sunday, April 19, 2009

I heart I Heart Ronson!

The trend of cutting-edge designers at discount retailers continues, and I couldn't be happier about it.

Rushing to line up behind Target's brilliantly successful move to bring cusp-of-fashion designers into the discount level is (drumroll!) J.C. Penney. They've added several good designer lines the last couple of years, but the addition of Charlotte Ronson's I Heart Ronson line brings the retailer up to a whole new, tres haute level.

The line debuted online in February, and has now made it to the racks of most J.C. Penney stores. Ronson has been designing for almost 10 years, and specializes in an ultra-cool urban hipster look. It's casual and fun, and the J.C. Penney pieces are priced in the $20-$50 range, which makes the line must-have cheap chic.

According to the Los Angeles Times, J.C. Penney "soft-launched" the line for spring with a limited selection in stores, but will ramp up the selection for summer, with that lineup hitting the stores this month.

As more and more retailers rush to follow Target's example, we all reap the benefits, with cutting-edge fashion finally within our limited-budget reach. Viva fashionistas!

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